Already offering parcel services through its relationship with the Office Max chain and other independent outlets, DHL is seeking to exert more control of its operations within these locations and may seek to own as well as operate them, according to reports from Transport Intelligence.

Both UPS and FedEx are strong in serving small to medium-sized shippers through their services in retail stores like Kinko’s (bought by FedEx) and The UPS Stores (bought by UPS when it was Mail Boxes Etc. and subsequently re-branded).

DHL has also launched a new $50 million customer service campaign that includes a comprehensive nationwide internal communications and employee recognition initiative and media campaign that includes broadcast, print and non-traditional advertising.